Friday, December 6, 2013

Android now has 52.2% of the Smartphone market

As the calendar turned to December and we gazed upon a new month, we also anxiously awaited the latest information from comScore. On Thursday, the latest information was released and it showed that in the U.S., for the three months ended in October, Android owned a 52.2% market share. That was a small increase from the 51.8% that the platform averaged for the three months ended in July.

Apple's iOS gained .2% to 40.6% from the 40.4% it averaged during the previous quarter. The biggest loser among the platforms being monitored was BlackBerry. The Canadian OEM lost .7% in market share to 3.6%. Microsoft's share rose .2% to 3.2% while Symbian's slice of the U.S. smartphone pie slipped .1% to .2%. 

Among manufacturers, Samsung picked up some ground on Apple. The Cupertino based tech giant closed out the three months ended October with an average 40.6% of the U.S. smartphone market, up .2% from the three months ended in July. But Samsung's market share soared 1.3% in the same period to 25.4%. The 1.3% that Sammy picked up was dropped by Taiwan's HTC over the same three months ended October. The latter now has 6.7% of the U.S.smartphone market which places it fourth after Apple, Samsung and Motorola. The latter gained .1% in market share to 7% while fifth place LG slumped .2% to 6.6%.

ComScore also revealed that Facebook's mobile apps had the widest reach amongst smartphone apps, reaching 75.7% of smartphone users in the states. Among other popular mobile apps, YouTube reached 48% of U.S. smartphone owners and Instagram was able to reach 25.5% of U.S. smartphone owner

Source: Phone Arena

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